updated: 26 October 2007

MISSION STATEMENT
WINSTON WINE CELLAR is a wholesale beverage company committed to developing successful business ventures in the Asia-Pacific region.

COMPANY OVERVIEW
WINSTON WINE CELLAR provides complete global beverage logistics solution from ordering, packing, shipment, storage, delivery and marketing of wines & spirits from GLOBAL wineries to the consumers and corporate clients. The company was established since 2000 in Johor Baru, MALAYSIA, with backup storage facilities and professional services.
Wines from global vineyards are delivered directly to our WINE HUB in Johor and distributed to Asia-Pacific countries. Facilities are strategically location in Singapore and Port Tanjong Pelepas with shipping partnership with Maersk Sealand, our company has positioned itself to be the Asian solution to wineries seeking to increase their market share of wines in Asia.
We build long term business relationships with established wineries to locate new wine distributors and promote the wines. We identify the business opportunities for new wine franchisee outlets throughout Asia. Primarily, Winston Wines acts as stockist and financier of wines taking advantage of bulk purchase and volume discounts provided by wineries.
The cost savings are then passed on to the wine outlets in terms of shipping, storage, financing, handling and storage costs. Our secondary focus is to provide matching services for wineries and local distributors.

MANAGEMENT TEAM
WINSTON WINE CELLAR is a relatively new Company having established in 2000. However, through its management, the company has much hands-on experience. The team is headed by Mr. Winston Yee. Born in Malaysia and educated in New York with an Executive MBA, he manages all aspects of its international business. He is supported by 4 regional managers responsible for Singapore, Malaysia, Thailand and China. Regional managers are being sought for Indonesia, Philippines, Japan, South Korea, Vietnam, Taiwan and India.

SERVICES
1. Matching the requirements of quality & price between wineries and importers & distributors.

2. Providing comprehensive marketing support to importers and distributors through product training & promotional activities, always focusing on how the product fits and generate market demand.

3. Regular visits to markets to promote ALL wineries using our facilities.

4. Co-ordinate shipments via Full Container Loads, from neighbouring wineries.

5. Provides monthly detailed market reports on local market competition, distribution, pricings, promotions, the economy, culture and the Government.

6. Organise and support Trade Fairs & Exhibitions, Wine Festivals, Wine Tastings and Wine Sponsorship of important local events.

7. Provide ideal wine storage facilities for wine collectors and investors.

PARTNER WINERIES (as at October 2007)

11-02 Jalan Permas 10/10, Bandar Baru Permas Jaya, Masai-Johor Baru, 81750 Johor, MALAYSIA
Tel: +607 388 8525   Fax: +607 388 8290
Branch: 158 Woodlands Industrial Park E, SINGAPORE 757866
Tel: +65 6365 5782  Fax: +65 6368 1108
Thailand: STAR BUILDING, 544 Ratchadapisek Road, Huay Kwang, Bangkok 10320, THAILAND
Tel: +662 541 5156 8, 662 541 5160 2  Fax: +662 541 5155

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